Brand Story

Y&K was born from a quiet awakening.

Founded in Sydney, this brand began during a season of rebuilding —

a moment when a woman, having walked through darkness,

realised she didn’t need to become harder to survive,

only truer to herself.

Sydney became the place where stillness returned.

Where space, light, and time allowed reflection.

Where choosing love over fear became a daily act,

and staying soft felt braver than staying guarded.

Y&K believes in Queen Peace —

a form of strength that doesn’t shout,

a confidence that doesn’t rush,

and the power of simply saying: I am still here.

This brand was shaped by love and awakening.

Not a love that weakens,

but one that restores —

a reminder of self-worth, clarity, and inner power.

Each piece is curated for women who have fallen, risen, paused, and risen again.

Not to impress the world,

but to honour their own becoming.

Jewelry, not as decoration,

but as a quiet companion through growth.

A reminder that you are allowed to move slowly.

You are allowed to remain gentle.

And you are already enough — exactly where you are.


Mission

The heart has often been misunderstood as softness alone. For Y&K, it represents something deeper — the courage to feel, the strength to connect, and the awakening that comes from being truly seen. This brand was shaped by love — not the kind that takes power away, but the kind that returns it. Because when love is real, it does not weaken a woman. It reminds her of her worth.

CONTACT INFORMATION

We love to hear from you on our customer service, merchandise, website or any topics you want to share with us. Your comments and suggestions will be appreciated. Please complete the form below.

184 Main Rd E, St Albans Victoria 3021, Australia

1800-123-222 / 1900-1570-230

contact@company.com

Everyday 9:00-17:00